What this is
The pipeline from operational systems to a warehouse, the modelling that turns raw tables into concepts the business recognises, and the reporting layer on top.
The real problem is usually trust
Most organisations do not lack dashboards. They lack agreement on what a number means, and a way to tell whether today's figure is wrong. We fix that with a modelled semantic layer, tests on the transformations, and freshness monitoring that alerts before someone presents a stale number to a board.
Dashboards start from a decision
Every dashboard we build names the decision it supports and the person who makes it. If we cannot name either, we do not build it.